I hate the name "customer interview", but I love the process. It's a great way of understanding how you can help people more effectively. If you've ever struggled to sell your work, or selling feels fake and inauthentic, then it's the process for you.
When I first went full-time on my business, I had a vague notion of who I wanted to help and how. I knew that I wanted to help people doing personal development work. I had little idea how my particular skills could do that.Read More