Needs based innovation

Ever felt like something was change for change's sake, that it wasn't really a good thing?

There are two types of innovation. The first meets real human needs, and makes things better. The second works to imagined needs, and requires that those needs be created. Because we have enough needs in the world already, this second type of innovation is an unhelpful distraction.

The way to make sure your organisation creates the first, not the second type, is to connect to your own needs first, and then use that intuition to explore the needs of the people you want to serve.

If you're a startup founder, work in an innovation team, or work with innovative businesses then do get in touch. I'd love to talk more about helping you innovate your way to genuine success!

Matthew BellringerComment